2.
Marketing
![icon-business-green](https://www.spechaleerasmus.eu/wp-content/uploads/2021/11/icon-marketing-green.png)
![](https://www.spechaleerasmus.eu/wp-content/uploads/2021/12/mod2-cap2.png)
2. Understanding your customer
![](https://www.spechaleerasmus.eu/wp-content/uploads/2021/12/mod2-cap3.png)
3. Creating tourism product
![](https://www.spechaleerasmus.eu/wp-content/uploads/2021/12/mod2-cap4-5.png)
4. Good practice for tourism
![](https://www.spechaleerasmus.eu/wp-content/uploads/2021/12/mod2-cap5.png)
5. Difference between local and global products
![](https://www.spechaleerasmus.eu/wp-content/uploads/2021/12/mod2-cap7.png)
7. Development of visual materials
![](https://www.spechaleerasmus.eu/wp-content/uploads/2021/12/capa-caso-bobbio.png)
Case study
Aknowledgements
Coordination and English version: Modules 1-3 Ives Vodanović Lukić (IZTZG); Modules 4-8 Ilze Grīnfelde (VPR)
Croatian version: Ives Vodanović Lukić (IZTZG)
French version: Christelle Aunac (UESS)
Italian version: Francesco Cozzolino, Elena Ceruti (TdS), Gabriella Bigatti (eConsulenza)
Latvian version: Lienite Priedaja-Klepere, Ilze Grīnfelde (VPR)
Portuguese version: Clara Lourenço (ADCMoura)
(c) SPECHALE, 2020, MODULE 2 – MARKETING
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