2.
Marketing
2. Understanding your customer
3. Creating tourism product
4. Good practice for tourism
5. Difference between local and global products
7. Development of visual materials
Case study
Aknowledgements
Coordination and English version: Modules 1-3 Ives Vodanović Lukić (IZTZG); Modules 4-8 Ilze Grīnfelde (VPR)
Croatian version: Ives Vodanović Lukić (IZTZG)
French version: Christelle Aunac (UESS)
Italian version: Francesco Cozzolino, Elena Ceruti (TdS), Gabriella Bigatti (eConsulenza)
Latvian version: Lienite Priedaja-Klepere, Ilze Grīnfelde (VPR)
Portuguese version: Clara Lourenço (ADCMoura)
(c) SPECHALE, 2020, MODULE 2 – MARKETING
TOOLBOX for adult education
Contacts for information and Knowledge validation
