Roadbook
Network
Project

2.

Marketing

1. What is tourism?

1.1. Definition of a tourist

1.2. Characteristics of a tourist travel

1.3. Tourist destination

1.4. Tourism resources

1.5. Tourist activities

1.6. Tourism organizations

1.7. Tourism policy & legislation

1.8. Short history of tourism

1.9. Tourism impacts on economy, environment, society and culture

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2. Understanding your customer

2.1. Tourist travel motivation

2.2. Forms of tourism

2.3. Current consumer trends in tourism

2.4. Market segmentation

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3. Creating tourism product

3.1. Tourism market

3.2. Tourism product

3.3. Examples of best practices in Croatia

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4. Good practice for tourism

4.1. Role of the partnership

4.2. Types of the partnership

4.3. Creation of the partnership

4.4. Maintenance of partnership

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5. Difference between local and global products

5.1. Trends in service development

5.2. Global service

5.3. Individual/personalized service

5.4. Local as value

5.5. Challenges for individualized service providers

5.6. Service design: process and tools

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6. SWOT analysis

6.1. SWOT analysis as a tool

6.2. Reasons and motivation to implement SWOT

6.3. Application of SWOT – process, challenges and tips

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7. Development of visual materials

7.1. The basic principles of good design of visual materials

7.2. Tools and sources for inspiration and usage

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8. Marketing Mix (4P)

8.1. Concept of Marketing Mix (4P)

8.2. Elements of Marketing Mix – 4P’s

8.3. Other important aspects of Marketing Mix

8.4. Sales techniques for small business

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Aknowledgements

Coordination and English version: Ives (IZTZG)

Croatian version: Ives (IZTZG)

French version: Christelle Aunac (UESS)

Italian version: Francesco Cozzolino, Elena Ceruti (TdS), Gabriella Bigatti (eConsulenza)

Latvian version: Lienite  (VPR)

Portuguese version: Clara Lourenço (ADCMoura)

(c) SPECHALE, 2020, INTELECTUAL OUTPUT 2_Module 2

TOOLBOX for adult education

Contacts for information and knowledge validation